More Than Your Average Agency
Sunset Bridge Consulting is a full service digital media marketing agency specializing in social media management with an emphasis on audience growth in a business’s target demographic. Social media made easy!
Services: Content Creation, Social Media Management, Audience Growth, Branding, Logo Design, Print & Digital Ads, Copywriting, Email Marketing, Web Design, and More.
Branding
We help companies define a clear brand identity that will carry them through their financing rounds.
Digital Marketing
From developing a marketing strategy to managing campaigns, we can handle all your marketing and advertising needs.
Everything You’re Wondering, Answered
Which social media platforms should I use?
It’s better to focus on 1–2 platforms where your audience actually spends their time rather than trying to be everywhere at once. For example, if you’re targeting professionals, LinkedIn may be best. For visual or lifestyle brands, Instagram or TikTok might be the right fit. Quality > quantity.
What type of content should I post?
Visual content (photos, videos, Reels, infographics) generally performs best. That said, the right mix depends on your audience. Test different formats (educational, behind-the-scenes, user-generated content) to see what resonates.
How often should I post?
There’s no one-size-fits-all. The most important thing is consistency. We advise that you find a sustainable posting frequency that works for you and your business. That could mean posting 2 times per week, or posting every day.
How do I measure results?
Track metrics that matter: reach, impressions, engagement (likes, comments, shares), follower growth, website clicks, and conversions. Use built-in analytics tools or platforms like Sprout Social, Buffer, or Google Analytics to measure progress.
How long until I see results?
Organic social media growth takes time. Usually weeks or months. We advise 3 months of consistent management to start seeing lead gen. Consistency and quality are what pay off long-term. Running paid ads can accelerate visibility and results.
Should I invest in ads?
If you want to grow faster, ads can help. Social platforms like Facebook, Instagram, and LinkedIn let you target by demographics, interests, and even behavior, making ads especially effective for small business goals when set up properly.
Do hashtags really help?
Yes! Hashtags help categorize your content, extend reach, and connect you with niche audiences. Use a mix of broad, medium, and niche hashtags for the best results.
Do I need a blog?
A blog is a powerful complement to social media. It builds credibility, drives traffic from search engines, and gives you content to repurpose for your posts.
Is social media marketing effective for B2C, B2B, or both?
Both! For B2C, social media works best when it’s visual, fun, and shareable. For B2B, focus on thought leadership, education, and providing real value that builds trust.
What tools should I use?
Some of the most popular tools for small businesses include:
- Meta Business Suite, Hootsuite, Buffer, Later, or Sprout Social for planning and scheduling
- Canva or CapCut for design and video editing
- Flodesk for email marketing and automation, and checkouts
- Google Analytics for tracking traffic and conversions
Still have a question we didn’t cover?
We’d love to hear from you! Send us an email at sunsetbridgeconsulting@gmail.com and we’ll get back to you as soon as we can.
